Our principal supermarket during our time in Japan was the local Flowertown Daiei. We got to know where everything was, ran into students and Nihongo Salon teachers there, in short, became comfortable with the setup. There was a Minato bank ATM (one of only two in the whole of Sanda!), a food court with an oishii Indian kiosk, a variety store upstairs and later on, a Holly's Cafe, with cheap but good coffee. We went to Christmas concerts, dropped in on local radio station Honey FM and frequented the 100 yen shop.
Of course, the Daiei corporation ran into serious financial trouble a few years ago and underwent a massive restructure, which included the closure of many so-called uneconomic stores, many of which were in Kansai. Flowertown, fortunately, survived.
In restructuring, some bright spark thought a logo change would help with the repositioning of the brand (whatever that means) so the part-eaten orange(my interpretation) became a flower or petal. I guess it worked because I noticed the change, though I preferred the old symbol really. I include two shots which highlight this groundbreaking innovation
No comments:
Post a Comment