This is what happens when you get too pleased about tech. It lets you down, not unlike people, though generally in a more spectacular way. The pulsing white Apple logo was symptomatic of a deeper problem - the anaemic heart of a digitalized love-toy. This phone was never really attached to my hand in the manner that is often pilloried in cartoons and commentary, but it beat, nevertheless, beneath the plastic flip-cover that protected it. And it offered up its pallid heart in response to critical failure.
Don't get into bed with tech.

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