Saturday, May 01, 2010

Barry Schwartz on the 'paradox of choice'

Barry Schwartz on the paradox of choice | Video on TED.com

A useful 20 minute nugget summarizing Schwartz's views on what I would call the consequences of the excess of choice. It's a topic that I have been on about for a long time now and I'm gratified to see an intelligent attempt to come to grips with it.

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